Question items | Construct | Factor Loading | C.R (t) | Probability | SMCC |
Recommended Facebook Advertising supplies relevant information on products. | ¬ Informativeness | .693 | N/A | N/A | .523 |
Recommended Facebook Advertising provides timely information on products. | ¬ Informativeness | .669 | 9.072 | *** | .409 |
Recommended Facebook Advertising tells me about products when I need the information. | ¬ Informativeness | .690 | 9.592 | *** | .410 |
Measures: RMSEA: .000; Chisq/df: .964; NFI: .997; TLI: .997; CFI: .997; AVE: .567; CR: .558 | |||||
Recommended Facebook Advertising is entertaining | ¬ Entertainment | .544 | 8.052 | N/A | .496 |
Recommended Facebook Advertising is enjoyable | ¬ Entertainment | .640 | 9.592 | *** | .410 |
Recommended Facebook Advertising is pleasing | ¬ Entertainment | .766 | 10.854 | *** | .586 |
Measures: RMSEA: .000; Chisq/df: .964; NFI: .988; TLI: .989; CFI: .988; AVE: .538; CR: .558 | |||||
Recommended Facebook Advertising is credible | ¬ Credibility | .628 | 7.262 | N/A | .495 |
Recommended Facebook Advertising is trustworthy | ¬ Credibility | .626 | 7.246 | *** | .592 |
Recommended Facebook Advertising is believable | ¬ Credibility | .568 | 6.830 | *** | .623 |
Measures: RMSEA: .000; Chisq/df: .964; NFI: .900; TLI: .910; CFI: 1.000; AVE: .638; CR: .578 | |||||
Recommended Facebook Advertising is valuable for me. | ¬ Recommended Advertising Value | .535 | 6.571 | N/A | .587 |
Recommended Facebook Advertising is useful for me | ¬ Recommended Advertising Value | .650 | 7.405 | *** | .623 |
Recommended Facebook Advertising is an important source of information for me. | ¬ Recommended Advertising Value | .629 | 7.266 | *** | .596 |
Measures: RMSEA: .000; Chisq/df: .964; NFI: .998; TLI: .997; CFI: 1.000; AVE: .578; CR: .559 | |||||
overall, I consider Facebook recommended advertising a good thing. | ¬ Attitude toward Recommended Advertising | .719 | 7.812 | N/A | .516 |
overall, I like Facebook recommended advertisings”. | ¬ Attitude toward Recommended Advertising | .578 | 6.903 | *** | .434 |
I consider Facebook recommended advertising very essential.” | ¬ Attitude toward Recommended Advertising | .613 | 7.151 | *** | .575 |
“I would describe my overall attitude toward Facebook recommended advertisings very favourably.” | ¬ Attitude toward Recommended Advertising | .523 | 7.876 | *** | .373 |
Measures: RMSEA: .085; Chisq/df: .964; NFI: .915; TLI: .894; CFI: .936; AVE: .639; CR: .671 | |||||
My purchase was spontaneous. | ¬ Impulse buying behaviour | .731 | N/A | N/A | .520 |
My purchase was unplanned. | ¬ Impulse buying behaviour | .759 | 12.599 | *** | .554 |
I did not intend to do this purchase without the help of the Recommender System. | ¬ Impulse buying behaviour | .818 | 11.432 | *** | .850 |
Before seeing the recommended advertising, I did not have the intention to do this purchase. | ¬ Impulse buying behaviour | .730 | 8.877 | *** | .512 |
I could not resist to do this purchase after seeing the recommended advertising. | ¬ Impulse buying behaviour | .770 | 8.987 | *** | .590 |
Measures: RMSEA: .053; Chisq/df:. 121; NFI: .950; TLI: .943; CFI: .960; AVE: .545; CR: .500 | |||||
Whole Model Measures: RMSEA: .052; Chisq/df: 1.531; NFI: .900; TLI: .897; CFI: .901; AVE > .5 CR: >1.97 |