Scale | Number of Items | Cronbach’s Alpha | Comments |
Informativeness | 3 | .940 |
|
Entertainment | 3 | .873 |
|
Credibility | 3 | .864 |
|
Recommended Advertising Value | 3 | .877 |
|
Attitude toward Recommended Advertising | 5 4 | .499 .795 | The first item has been removed due to low factor loading and to enhance the overall value of the measurement |
Impulse buying behaviour | 5 | .922 |
|