Construct | Items | Author, Year |
Informativeness | 1-Recommended Facebook Advertising supplies relevant information on products. 2-Recommended Facebook Advertising provides timely information on products. 3-Recommended Facebook Advertising tells me about products when I need the information. | |
Entertainment | 1-Recommended Facebook Advertising is entertaining 2-Recommended Facebook Advertising is enjoyable 3-Recommended Facebook Advertising is pleasing | From |
Credibility | 1-Recommended Facebook Advertising is credible 2-Recommended Facebook Advertising is trustworthy 3-Recommended Facebook Advertising is believable | From |
Recommended Advertising Value | 1-Recommended Facebook Advertising is valuable for me. 2-Recommended Facebook Advertising is useful for me. 3-Recommended Facebook Advertising is an important source of information for me. | Adopted from |
Attitude toward Recommended Advertising | 1-in general, I think that Facebook recommended advertising increases the cost of products. 2-overall, I consider Facebook recommended advertising a good thing. 3-overall, I like Facebook recommended advertisings. 4-“I consider Facebook recommended advertising very essential.” 5-“I would describe my overall attitude toward Facebook recommended advertisings very favourably.” | |
Impulse Buying Behavior | 1-My purchase was spontaneous. 2-My purchase was unplanned. 3-I did not intend to do this purchase without the help of the Recommender System. 4-Before seeing the recommended advertising, I did not have the intention to do this purchase. 5-I could not resist to do this purchase after seeing the recommended advertising. | |