H1: Advancement of technology has a significant impact on continuous digital disruption

H2: Competitive pressure has a significant impact on continuous digital disruption

H3: User expectation has a significant impact on continuous digital disruption

H4: Advancement of technology has a significant impact on perceived ease of use

H5: Competitive pressure has a significant impact on perceived ease of use

H6: User expectation has a significant impact on perceived ease of use

H7: Perceived ease of use as a mediator in the relationship between the Advancement of technology, Competition pressure, User expectation, and Continuous digital disruption.