ICH Tourism

Area

Project Title

Characteristics and Problems

Cultural and Creative Products

Nanjing

Qinhuai Lantern Festival

Branding development, dual training at home and abroad.

Low utilisation of symbiotic units and lack of innovation.

Jiangxi Jingdezhen

Ancient Kiln Impression

A wide range of re-fired products and many fine cultural and creative artefacts are on display, making them a popular souvenir for tourists.

Featured activities are more homogeneous.

Featured Activities

Yunnan Dali

Torch Festival

Extensive interaction between city and countryside, deep mutual integration of culture and tourism.

The symbiotic environment is poor and has not changed for many years.

Inner Mongolia Ordos

Korean Elephant Hat Dance

Inherit ICH around the local rich tourism resources and cultural connotation.

The form is too single and the content monotonous.

Publicity and Promotion

Shanxi

Culture of the Historical Records

In-depth excavation of the connotation of the Historical Records and the use of traditional and modern media integration and convergence of promotional means.

Poor synergistic efficacy of various tourism subjects.

Featured Scenic Spots

Hunan

Yuhua ICH Museum

It is a demonstration site of culture and tourism integration, which is the focus of Hunan Provincial Department, and has built a chain system of “production, learning, research and marketing”.

Insufficient publicity.