ICH Tourism | Area | Project Title | Characteristics and Problems |
Cultural and Creative Products | Nanjing | Qinhuai Lantern Festival | Branding development, dual training at home and abroad. Low utilisation of symbiotic units and lack of innovation. |
Jiangxi Jingdezhen | Ancient Kiln Impression | A wide range of re-fired products and many fine cultural and creative artefacts are on display, making them a popular souvenir for tourists. Featured activities are more homogeneous. | |
Featured Activities | Yunnan Dali | Torch Festival | Extensive interaction between city and countryside, deep mutual integration of culture and tourism. The symbiotic environment is poor and has not changed for many years. |
Inner Mongolia Ordos | Korean Elephant Hat Dance | Inherit ICH around the local rich tourism resources and cultural connotation. The form is too single and the content monotonous. | |
Publicity and Promotion | Shanxi | Culture of the Historical Records | In-depth excavation of the connotation of the Historical Records and the use of traditional and modern media integration and convergence of promotional means. Poor synergistic efficacy of various tourism subjects. |
Featured Scenic Spots | Hunan | Yuhua ICH Museum | It is a demonstration site of culture and tourism integration, which is the focus of Hunan Provincial Department, and has built a chain system of “production, learning, research and marketing”. Insufficient publicity. |