|
| nature & locality | people & activity | experience |
| Enjoy travel with family/friends | .768 |
|
|
| Being in a peaceful place | .725 |
|
|
| Natural environment in the location | .689 |
|
|
| The atmosphere in the location | .688 |
|
|
| Enjoy being with family/friends | .650 |
|
|
| Rural Japan scenery in the location | .616 |
|
|
| Visiting the location | .604 |
|
|
| Resting and relaxing | .602 |
|
|
| Cultural aspects of the location | .587 |
|
|
| Viewing the scenery | .576 |
|
|
| Treatment received by the host | .516 |
|
|
| Having no stress and pressure | .509 |
|
|
| Food in the location | .501 |
|
|
| Visiting the mountain | .500 |
|
|
| Visiting friends/family |
| .786 |
|
| Meeting new people |
| .769 |
|
| Place for future living |
| .761 |
|
| Outdoor activities |
| .604 |
|
| Achieving what I wanted for a long time |
| .539 |
|
| A new experience |
|
| .746 |
| Experiencing something different |
|
| .717 |
| Broaden my knowledge |
|
| .690 |
| Visiting a new place |
|
| .670 |
| Feeling excitement |
|
| .562 |
| % of variance | 23.41% | 16.30% | 13.96% |
| Cronbach’s alpha | .911 | .833 | .812 |