The Purpose of this Step



Describe The Data

The data of questionnaire

Using min, max, mean and average

Find Out the Principal Components

Data of factors from questionnaire

Using the principal component analysis

The Influence of Components in Purchasing Intention

Data of components and purchasing intention from questionnaire

Using multiple linear regression model

The Influence of Factors in Purchasing Behavior

Data of purchasing intention, habit, purchasing behavior and Facilitating conditions from questionnaire.

Using multiple linear regression model