The Step

Method

Results

Describe the Data

Using min, max, mean and average

The description of the data from the questionnaire.

Find out the Principal Components

Using the principal component analysis

Three components: affect and risk factor, risk factor and affect, and social factor.

The Influence of Components in Purchasing Intention

Using multiple linear regression model

Significant positive influence of components in purchasing intention

The Influence of Factors in Purchasing Behavior

Using multiple linear regression model

Significant positive influence of habit, facilitating condition and purchasing intention in online purchasing behaviors