Relationship

Coefficient

s.d.

t

P

Customer Participation ® Customer Equity

0.594

0.042

14.051

0.000

Customer Participation ® Perceived Control

0.694

0.073

9.565

0.000

Perceived Control ® Customer Equity

0.483

0.041

11.745

0.000

Effect

s.d.

t

LL95% CI

UL95%CI

Direct Effect

Customer Participation as an independent variable

0.5361

0.0553

9.6936

0.4272

0.6450

Effect

s.d.

LL95% CI

UL95% CI

Indirect Effect

Customer Participation as an independent variable

0.2116

0.0369

0.1471

0.2909