| Model | Collinearity Statistics | |
| Tolerance | VIF | |
| Store environment | 0.597 | 1.104 |
| Store layout | 0.328 | 1.297 |
| Shelf design | 0.647 | 1.065 |
| Sales promotion | 0.196 | 1.392 |
| Salespersons effectiveness | 0.417 | 1.285 |