Construct

Item

λ

SMC

α

CR

AVE

Tactical Green Marketing Orientation

V1

0.791

0.63

0.755

0.79

0.36

V2

0.681

0.46

V3

0.635

0.40

V4

0.6

0.36

V5

0.564

0.32

Strategic Green Marketing Orientation

V1

0.849

0.72

0.962

0.96

0.68

V2

0.902

0.81

V3

0.926

0.86

V4

0.919

0.84

V5

0.907

0.82

SMEs Performance

V1

0.9

0.81

0.952

0.95

0.78

V2

0.885

0.78

V3

0.891

0.79

V4

0.893

0.80

V5

0.898

0.81

Environment Performance

V1

0.895

0.80

0.752

0.89

0.72

V2

0.783

0.61

V3

0.745

0.56

V4

0.743

0.55

V5

0.732

0.54