Reasons not to buy products online at all in Nigeria | Makeup/perfumes (%) | Fashion wears (%) | Skin and body care (%) |
Cannot smell, touch or test | 195 (43.3) | 119 (26.4) | 136 (30.2) |
Can get the product right away in stores | 190 (42.2) | 163 (36.2) | 97 (11.3) |
Delivery costs are too high | 181 (40.2) | 124 (27.6) | 145 (32.2) |
Can receive personal advice in store | 146 (32.4) | 111 (24.7) | 193 (42.9) |
Fear of buying fake/counterfeit product/different product | 189 (42.0) | 131 (29.1) | 130 (28.9) |
Time/complexity to return product | 170 (37.8) | 161 (35.8) | 119 (26.4) |
Vendors don’t know more about their product | 157 (34.9) | 92 (20.4) | 201 (44.7) |