1) To provide data on past, current and projected levels of obesity since 1950-2050 in comparing the USA and USSR/Russian Federation over same time period.

a) Is there a link between fast food marketing in childhood and fast food consumption in adult life?

i) Eating habits are acquired as children

ii) Eating habits are social behaviors (Pavlov’s/skinner dogs)

iii) Marketing forms stereotypical attitudes and gives bias

2) To use case study analysis of fast food outlet McDonald’s to analyze their marketing strategy towards children.

a) Will a decline in children oriented fast food marketing campaigns cause lower obesity levels and associated economic and social problems?

i) Gifts to children make them want fast food more

ii) Less consumption of fast food will lead to a healthier life

iii) Less consumption of fast food will stimulate children’s brain work

iv) Decline in Obesity rates will result in Growing Economy

3) To determine if a Russian Government Portfolio Management Framework would reduce the risks to the Russian economy.

a) Will a risk-based approach to Portfolio Management Framework at Government Level lead to decreased obesity rates among children?

i) Government change to labeling food rules will reduce extra calories consumed (how much calories in a package, not in 100 g)

ii) Government restriction to sell fast food in schools will reduce obesity rates in the future

iii) Government restriction to direct commercials towards children will reduce obesity rates