Indicators

Mean

Interpretation

1) Sales are obtained through walk in customers.

3.75

Highly Practiced

2) Sales are obtained through sales agents or intermediaries.

2.38

Fairly Practiced

3) Dealer promotes the product using advertising media like TV, radio and newspaper.

3.00

Moderately Practiced

4) Dealer conducts monthly marketing activities.

3.88

Highly Practiced

5) Dealer offers promotional freebies and other promotional items provided by suppliers.

4.25

Highly Practiced

6) Dealer tracks and compares previous month’s sales of motorcycle units and service revenue against the current month.

4.38

Highly Practiced

7) Dealer offers commission to mechanics, sales agents and display center.

3.13

Moderately Practiced

8) The motorcycle prices and service rates are priced lower than the competitors.

3.88

Highly Practiced

Overall

3.58

Highly Practiced