Indicators | Mean | Interpretation |
1) Sales are obtained through walk in customers. | 3.75 | Highly Practiced |
2) Sales are obtained through sales agents or intermediaries. | 2.38 | Fairly Practiced |
3) Dealer promotes the product using advertising media like TV, radio and newspaper. | 3.00 | Moderately Practiced |
4) Dealer conducts monthly marketing activities. | 3.88 | Highly Practiced |
5) Dealer offers promotional freebies and other promotional items provided by suppliers. | 4.25 | Highly Practiced |
6) Dealer tracks and compares previous month’s sales of motorcycle units and service revenue against the current month. | 4.38 | Highly Practiced |
7) Dealer offers commission to mechanics, sales agents and display center. | 3.13 | Moderately Practiced |
8) The motorcycle prices and service rates are priced lower than the competitors. | 3.88 | Highly Practiced |
Overall | 3.58 | Highly Practiced |