Test Variables

Performance Measures

Customer Orientation

Market Orientation

Entrepreneurial Orientation

Innovation Orientation

Performance Measures

1

Customer Orientation

0.488**

1

Market Orientation

0.527**

0.718**

1

Entrepreneurial Orientation

0.573**

0.729**

0.769**

1

Innovation Orientation

0.594**

0.700**

0.764**

0.839**

1