Entrepreneurial Marketing Dimensions | Gender | Nature of Enterprise | ||
F | Sig. | F | Sig. | |
Market Orientation | 7.273 | 0.008** | 2.305 | 0.033* |
Innovation Orientation | 7.005 | 0.010** | 2.337 | 0.031* |
Entrepreneurial Orientation | 6.749 | 0.011* | 1.665 | 0.128 |
Customer Orientation | 5.518 | 0.021* | 1.316 | 0.252 |