| Entrepreneurial Marketing Dimensions | Chi-square P Value | Frequency | |
| Gender | Nature of Firm | ||
| Customer Orientation | 0.013* | 0.053 | 98 |
| Market Orientation | 0.283 | 0.001** | 98 |
| Entrepreneurial Orientation | 0.814 | 0.827 | 98 |
| Innovation Orientation | 0.691 | 0.077 | 98 |