Variables

Components/Factors

SASE

SAME

SAIC

SAPT

SAPTS

In general there was an attractive range of products

The quality of the products that I bought at this store met my expectations

I can find variety of products that satisfies my need

The price of the products sold by this store was acceptable

Signs and decoration in the store were pleasant and tasteful

The store spaces were visually appealing

It is spacious and easy to move about

The store was clean and fresh

The store has appropriate return policy and easy to return products

The store offered easy exchange services for products I purchased

The store’s refund policy was appropriate

This store often holds personal conversation with me

This store takes the time to personally get to know me

This store often inquires about my personal welfare

This store takes utmost care for regular customers

This store makes greater efforts for regular customers than for non regular customers

0.856

0.849

0.782

0.751

0.821

0.773

0.752

0.743

0.863

0.850

0.821

0.842

0.827

0.798

0.872

0.848

Eigen value

5.41

1.85

1.66

1.52

1.20

Variance%

33.85

11.59

10.41

9.54

7.53

Cumulative%

17.82

34.48

48.81

62.85

72.93

Cronbach’s alpha

0.821

0.863

0.830

0.760

0.843