Theme/Code from FGD | Factor/Category (SPSS Code) | Remark/Description |
Competition Societal Issues & Opportunity Challenges/barriers/risk Failure/shutdown possibilities Consumer psyche/mindset Trader mindset Market acceptance | Business Potential (BP1-BP7) | The overall viewpoint on supporting or otherwise entrepreneurial environment & ecosystem in the country is termed as business potential. |
Resources (Capital) Ecosystem Early guidance Active government support Startup climate | Infrastructural (IF1-IF5) | The support system as initiated by government & non-government agencies is majorly towards hard and soft “Infrastructure”. |
Ideation Luck/chance event Innovation Operations Overcoming barriers Management/planning | Managerial (MN1-MN6) | Business venture in the pursuit of management brings in many Managerial issues and concerns time to time. |
Entrepreneur-defined (knowledge) Entrepreneurship-explained (knowledge) Career plans Goal/ambition Initiation/spark/ignition Short term gain focus | Personal (PR1-PR6) | Sufficient inner drive is the pre-requisite for someone to plunge into entrepreneurship which to a large extent determined by personal factors. |
Attitude Personality/traits Conviction/persuasion Motivation Success stories (learning) | Psychological (PS1-PS5) | At a sub-conscious level various psychological determinants propel an individual toward entrepreneurship. |
National culture Changing Indian society Business community Social acceptance | Social (SO1-SO4) | Positive societal change process, given a rise in demographic dividend forms impactful Social factors |
Support Collaboration Family background Family support | Support (SP1-SP4) | Although family background is not a pre-requisite, a moral and/or financial support from family plays a pivotal role. |