|
Internal Ability | Strength | Weakness |
| l Product quality l Product research and development l Infrastructure l Energy conservation and environmental protection l Close relationship with customers | l Possible technical risks l High maintenance costs l Requirements of supporting equipment for technical implementation | |
| Opportunity | SO—strategy—Combination of strengths and opportunities | WO—strategy—Combination of weaknesses and opportunities |
| l Broad market space l Favor for the external economic and social situation l Government policy encourages l Rich availability of resources | u (Strategies that may be adopted) u Maximum development | u (Strategies that may be adopted) u Make use of opportunities and avoid weaknesses |
| Threats | ST—strategy—Combination of strengths and threats | WT—strategy—Combination of weaknesses and threats |
| l The threat from the direct competitors l The threat of copycats l Threats from the stakeholders l Threat of potential entrants | u (Strategies that may be adopted) u Make use of advantages and reduce threats | u (Strategies that may be adopted) u Shrink, peel, and merge |