Model

Unstandardized Coefficients

T

Sig.

Β

Std. Error

Beta

(Constant)

0.990

0.254

3.896

0.000

Demographic Factor

0.321

0.179

0.216

1.216

0.562

Psychographic Factors

0.049

0.058

0.040

0.762

0.000

Economic Factors

0.339

0.062

0.205

3.371

0.000

Socio-cultural Factors

0.297

0.067

0.927

1.643

0.003