| Model | Unstandardized Coefficients |
| T | Sig. | |
| Β | Std. Error | Beta | |||
| (Constant) | 0.990 | 0.254 |
| 3.896 | 0.000 |
| Demographic Factor | 0.321 | 0.179 | 0.216 | 1.216 | 0.562 |
| Psychographic Factors | 0.049 | 0.058 | 0.040 | 0.762 | 0.000 |
| Economic Factors | 0.339 | 0.062 | 0.205 | 3.371 | 0.000 |
| Socio-cultural Factors | 0.297 | 0.067 | 0.927 | 1.643 | 0.003 |