Kolmogorov-Smirnov

Shapiro-Wilk

Statistic

df

Sig.

Statistic

df

Sig.

Demographic Factors

0.367

220

0.219

0.685

220

0.174

Psychographic Indicators

0.327

220

0.310

0.745

220

0.259

Economic Indicators

0.245

220

0.215

0.825

220

0.712

Socio-cultural Indicators

0.358

220

0.625

0.698

220

0.253