3

true

2057.0

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Jarvis C.B., Mackenzie S.B., Podsakoff P.M., Giliatt N., Mee J.F.

15.0

(Jarvis, Mackenzie, Podsakoff, Giliatt, & Mee, 2003)

true

22,500.0

RM Morgan, SD Hunt

The commitment trust theory of relationship marketing

22.0

(Morgan & Hunt, 1994)

4

true

1979.0

A Service Quality Model and its Marketing Implications

Gronroos C.

32.0

(Gronroos, 1984)

true

15,839.0

GA Churchill Jr

A paradigm for developing better measures of marketing constructs

37.0

(Churchill Jr., 1979)

5

true

1653.0

The use of partial least squares path modeling in international marketing

Henseler J., Ringle C.M., Sinkovics R.R.

7.0

(Henseler, Ringle, & Sinkovics, 2009)

true

11,572.0

A Wilson, VA Zeithaml, MJ Bitner, DD Gremler

Services marketing: Integrating customer focus across the firm

4.0

(Wilson, Zeithaml, Bitner, & Gremler, 2012)

6

true

1212.0

Relationship marketing of services—growing interest, emerging perspectives

Berry L.L.

21.0

(Berry, 1995)

true

11,337.0

P Kotler, KL Keller

Administracao de marketing

10.0

(Kotler & Keller, 2000)

7

true

1112.0

The field behind the screen: Using netnography for marketing research in online communities

Kozinets R.V.

14.0

(Kozinets, 2002)

true

11,336.0

SL Vargo, RF Lusch

Evolving to a new dominant logic for marketing

12.0

(Vargo & Lusch, 2004)

8

true

1095.0

A General Theory of Marketing Ethics

Hunt S.D., Vitell S.

30.0

(Hunt & Vitell, 1986)

true

10,203.0

NK Malhotra

Marketing research: An applied orientation

8.0

(Malhotra, Hall, Shaw, & Oppenheim, 2006)

9

true

1071.0

Customer evaluations of service complaint experiences: Implications for relationship marketing

Tax S.S., Brown S.W., Chandrashekaran M.

18.0

(Tax, Brown, & Chandrashekaran, 1998)

true

9871.0

NK Malhotra

Pesquisa de marketing: uma orientação aplicada

4.0

(Malhotra, 2012)

10

true

919.0

Factors influencing the effectiveness of relationship marketing: A meta-analysis

Palmatier R.W., Dant R.P., Grewal D., Evans K.R.

10.0

(Palmatier, Dant, Grewal, & Evans, 2006)

true

7776.0

C Grönroos

A service quality model and its marketing implications

32.0

(Gronroos, 1984)