Marketing

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Author

Títle

Years since publication

Reference

Outlier

Cites

Author

Títle

Years since publication

Reference

1

true

4403.0

Evolving to a New Dominant Logic for Marketing

Vargo S.L., Lusch R.F.

12.0

(Vargo & Lusch, 2004)

true

58,123.0

P Kotler, D Gertner

Country as brand, product, and beyond: A place marketing and brand management perspective

14.0

(Kotler & Gertner, 2002)

2

true

2280.0

Marketing in hypermedia computer-mediated environments: Conceptual foundations

Hoffman D.L., Novak T.P.

20.0

(Hoffman & Novak, 1996)

true

25,699.0

P Kotler, G Armstrong

Principles of marketing

6.0

(Kotler & Armstrong, 2015)