Marketing | ||||||||||||
| Scopus | Google Scholar | ||||||||||
| Outlier | Cites | Author | Títle | Years since publication | Reference | Outlier | Cites | Author | Títle | Years since publication | Reference |
1 | true | 4403.0 | Evolving to a New Dominant Logic for Marketing | Vargo S.L., Lusch R.F. | 12.0 | | true | 58,123.0 | P Kotler, D Gertner | Country as brand, product, and beyond: A place marketing and brand management perspective | 14.0 | |
2 | true | 2280.0 | Marketing in hypermedia computer-mediated environments: Conceptual foundations | Hoffman D.L., Novak T.P. | 20.0 | | true | 25,699.0 | P Kotler, G Armstrong | Principles of marketing | 6.0 | |