Dimension	Measure	Indicator	α	TC
Performance	The ingredients have a balanced taste.	PER1	0.729	0.434^**
Performance	The ingredients have a good aroma.	PER2	0.729	0.367^*
Features	Suitable product packaging.	FEA1	0.801	0.658^**
Features	Various sizes form the products.	FEA2	0.801	0.532^*
Reliability	The products are received exactly as they were ordered.	REL1	0.624	0.553^*
	The delivery schedules are accurate.	REL2		0.677^**
	The provided bills are accurate.	REL3		0.429*
Durability	The products have a longer shelf life.	DUR1	0.66	0.571^*
Conformance	Packaging’s ability to protect the product.	CON1	0.861	0.538^*
Conformance	The company delivers the products safely.	CON2	0.861	0.544^*
Serviceability	The product tester is available.	SER1	0.919	0.441^**
Serviceability	The payment procedures are flexible.	SER2	0.919	0.220^*