Dimension

Measure

Indicator

α

TC

Tangibles

A parking area is available in the mall.

TA1

0.648

0.400**

The café location is convenient.

TA2

0.320**

The waiting area is available.

TA3

0.488**

The dining area is clean.

TA4

0.700**

The dining area is visually attractive.

TA5

0.737**

The air conditioning in the café is convenient.

TA6

0.420**

The dining area is comfortable.

TA7

0.462**

The staff is well-groomed.

TA8

0.633**

The menu is readable.

TA9

0.301*

Reliability

The provided bills are accurate.

RL1

0.935

0.970**

The customer’s orders are served exactly as ordered.

RL2

0.968**

Responsiveness

The orders are served quickly.

RS1

0.864

0.840**

The staff handles customers’ special requests.

RS2

0.907**

Assurance

The staff has the knowledge to answer customers’ questions: e.g., menu items ingredients.

AS2

0.924

0.844**

Understand customers’ specific needs and wants.

AS3

0.914**

Food Quality

The order is fresh.

FQ1

0.920

0.939**

The order is well presented.

FQ2

0.942**

The order is tasty.

FQ3

0.956**

The restaurant offers a variety of menu items.

FQ4

0.745**

Satisfaction

I am satisfied with my decision to visit this café.

ST1

0.823

0.726**

I feel that my experience with this cafe has been enjoyable.

ST2

0.915**

I will recommend this cafe to my family and friends.

ST3

0.927**