Dimension | Measure | Indicator | α | TC |
Tangibles | A parking area is available in the mall. | TA1 | 0.648 | 0.400** |
The café location is convenient. | TA2 | 0.320** | ||
The waiting area is available. | TA3 | 0.488** | ||
The dining area is clean. | TA4 | 0.700** | ||
The dining area is visually attractive. | TA5 | 0.737** | ||
The air conditioning in the café is convenient. | TA6 | 0.420** | ||
The dining area is comfortable. | TA7 | 0.462** | ||
The staff is well-groomed. | TA8 | 0.633** | ||
The menu is readable. | TA9 | 0.301* | ||
Reliability | The provided bills are accurate. | RL1 | 0.935 | 0.970** |
The customer’s orders are served exactly as ordered. | RL2 | 0.968** | ||
Responsiveness | The orders are served quickly. | RS1 | 0.864 | 0.840** |
The staff handles customers’ special requests. | RS2 | 0.907** | ||
Assurance | The staff has the knowledge to answer customers’ questions: e.g., menu items ingredients. | AS2 | 0.924 | 0.844** |
Understand customers’ specific needs and wants. | AS3 | 0.914** | ||
Food Quality | The order is fresh. | FQ1 | 0.920 | 0.939** |
The order is well presented. | FQ2 | 0.942** | ||
The order is tasty. | FQ3 | 0.956** | ||
The restaurant offers a variety of menu items. | FQ4 | 0.745** | ||
Satisfaction | I am satisfied with my decision to visit this café. | ST1 | 0.823 | 0.726** |
I feel that my experience with this cafe has been enjoyable. | ST2 | 0.915** | ||
I will recommend this cafe to my family and friends. | ST3 | 0.927** |