| Description | N | % |
| Frequency of online shopping |
| |
| Once a month | 168 | 57.5 |
| 2 - 3 times per month | 85 | 29.1 |
| More than 3 times | 39 | 13.4 |
| Total | 292 | 100.0 |
| Which of the following is your most preferred store when shopping online | ||
| Amazon | 37 | 12.7 |
| Souq | 76 | 26.0 |
| Jumia | 13 | 4.5 |
| Social media pages | 118 | 40.4 |
| Brand website | 2 | .7 |
| Others | 46 | 15.8 |
| Total | 292 | 100.0 |
| From the shopping categories listed, which type do you buy the most? | ||
| Electric goods | 17 | 5.8 |
| Smart phones and laptops | 14 | 4.8 |
| Clothes and shoes | 124 | 42.5 |
| Accessories | 25 | 8.6 |
| Cosmetics | 26 | 8.9 |
| Others | 86 | 29.5 |
| Total | 292 | 100.0 |