| Buying decision stage | Mean | Standard Deviation | Test | Significant | Accepted or rejected of Null Hypothesis |
| Stage ONE: Need evaluation & recognition | 3.17 | 1.112 | One sample rank test | 0.00 | Null Hypothesis rejection |
| Stage TWO: Search information | 3.16 3.68 3.89 3.94 3.90 3.89 3.79 3.73 | 0.950 0.971 0.990 1.017 0.918 0.929 0.939 1.101 | Null Hypothesis rejection | ||
| Stage THREE: Alternative search option | 3.63 3.82 3.81 3.67 4.00 | 0.945 .924 0.955 1.006 0.924 | Null Hypothesis rejection | ||
| Stage FOUR: Purchase | 3.44 3.56 4.12 4.07 4.06 3.70 3.06 3.48 3.22 3.67 | 1.154 1.007 0.858 0.872 0.901 0.878 1.114 0.955 1.142 0.956 | Null Hypothesis rejection | ||
| Stage FIVE: post-purchase | 3.85 3.29 3.97 | 0.934 1.109 0.862 | Null Hypothesis rejection |