| Different stages of consumer buying decision | Content of the Questions | References of the content |
| Consumer need identification or need recognition | § Introduction of digital marketing buying branded cosmetics | |
| Collecting information regarding object | § Fundamental searching activities on digital channel § Digital marketing helps to reduce time of visiting stores of buying objects and significant information is available § Availing the access of digital marketing is much easier | |
| Comparing the object with other alternative objects | § Digital channel provides expert advices § Digital marketing helps giving experts’ opinion § Digital channel focuses more consensus outcome § Comparing tools or dimensions are available in online | |
| Purchase decision | § Availability and easy choose § Easy selection § Easy to read the reviews of the existing or new customers § Easy payment system & feedback § Brand decision might change & return policies are strong and proactive | |
| Post-purchase behaviour | § Complain & suggestions are in proactive manner § Feedback on satisfaction and dissatisfaction might play a great role in future or current decision making § Suggesting to other friends would be easy and good platforms as well | |