Construct	Mean	SD	Item	Loading	Cronbach’s α	RhoA	Composite Reliability	AVE
Green Attitude	4.054	0.918	GA1	0.831	0.822	0.826	0.883	0.653
	3.792	0.998	GA2	0.787
	3.752	1.009	GA3	0.842
	3.846	0.981	GA4	0.770
Perceived Environmental Responsibility	4.034	0.958	ER1	0.717	0.839	0.846	0.886	0.610
	4.195	0.910	ER2	0.817
	4.074	0.956	ER3	0.822
	3.745	0.963	ER4	0.717
	4.188	0.930	ER5	0.824
Green Product Experience	4.094	0.929	GPE1	0.774	0.844	0.799	0.853	0.593
	3.671	0.908	GPE2	0.801
	3.611	1.008	GPE3	0.747
	3.591	1.123	GPE4	0.729
	3.799	0.919	GPE5	0.865
Subjective Norm	3.295	1.071	SN1	0.786	0.778	0.799	0.853	0.593
	3.430	1.088	SN2	0.783
	3.369	1.101	SN3	0.713
	3.685	1.017	SN4	0.795
Environmental Friendliness of Companies	3.356	1.124	EFC1	0.717	0.752	0.790	0.836	0.561
	3.403	1.152	EFC2	0.788
	3.980	0.908	EFC3	0.775
	3.617	1.027	EFC4	0.712
Green Purchase Intention	4.047	0.862	GPI1	0.876	0.896	0.897	0.928	0.763
	3.893	0.963	GPI2	0.856
	4.040	0.889	GPI3	0.866
	3.919	0.916	GPI4	0.894
Green Purchase Decision	3.933	0.946	GPD1	0.885	0.830	0.835	0.898	0.746
Green Purchase Decision	4.007	0.909	GPD2	0.868	0.830	0.835	0.898	0.746