The measuring scales

The component

1

l—This bank has competitive banking products.

2— I believe my bank has the best offers

3—I like the features of the offer and service of this bank

4—I believe that this bank is more efficient than the others

5—This bank meets my requirements

6—Each time I realize that this bank is better than the others

7—I would like to try another bank if it offers more advantages than this bank

8—I will always continue with this bank

Eigen value

Alpha of Cronbach

.870

.842

.770

.699

.821

.901

.620

.725

6248

.766