The measuring scales

The component

1

2

1—I have a sense of belonging to this bank

2—I am particularly loyal to this bank

3—I am satisfied to be a customer of this bank

4—I will continue to use the services of this bank as long as there are other more satisfactory banks

5—This bank has enormous advantages that I currently enjoy

Eigen value

Alpha of Cronbach

.980

.880

.68

.790

.677

4.007

.745

.220

.325

.450

.590

.770

2.355

.725