Item description

Standardized Loading

T-Value

Reliability (SCR^a, AVE^b)

Administration

AD1

AD2

AD3

0.806

0.837

0.833

20.20

23.54

20.01

SCR = 0.86

AVE = 0.68

Production

PROD1

PROD2

PROD3

0.636

0.846

0.706

27.73

22.58

20.60

SCR = 0.78

AVE = 0.54

Process

PROC1

PROC3

0.782

0.775

26.52

20.86

SCR = 0.77

AVE = 0.61

Market Orientation

MO1

MO4

MO5

0.440

0.877

0.879

30.38

27.34

28.58

SCR = 0.79

AVE = 0.58

IPM

IPM1

IPM2

IPM3

0.633

0.810

0.797

23.26

22.49

22.21

SCR = 0.79

AVE = 0.56

RM

RM1

RM2

RM3

0.758

0.871

0.791

25.193

21.520

21.143

SCR = 0.85

AVE = 0.65

OSM

OSM1

OSM2

OSM3

0.705

0.776

0.773

30.38

27.34

28.58

SCR = 0.80

AVE = 0.57