Standardised Estimates | S.E. | C.R. | P | AVE | CR | |||
Information quality | 0.56 | 0.79 | ||||||
I find the information in the page to be valuable | IQ1 | INFOQ | 0.73 | |||||
I think this page is a valuable source of information | IQ2 | INFOQ | 0.87 | 0.09 | 9.92 | 0.001 | ||
There is unique information value on this page | IQ3 | INFOQ | 0.62 | 0.09 | 9.90 | 0.001 | ||
Interpersonal interaction | 0.52 | 0.81 | ||||||
Other members are very responsive to my post | INTP1 | INTP | 0.84 | |||||
On the brand page I can help others | INTP2 | INTP | 0.68 | 0.08 | 13.01 | 0.001 | ||
On this brand page I can share my ideas with other users | INTP3 | INTP | 0.60 | 0.08 | 11.88 | 0.001 | ||
On the brand page I am able to interact with like mind people | INTP4 | INTP | 0.73 | 0.08 | 13.45 | 0.001 | ||
Self-Expressive Behaviour | 0.53 | 0.87 | ||||||
Portrays an image of me to others | SIC1 | SELF | 0.87 | |||||
Part of my self-image | SIC2 | SELF | 0.67 | 0.10 | 11.70 | 0.001 | ||
Tells others about me | SIC3 | SELF | 0.61 | 0.10 | 11.12 | 0.001 | ||
Others use to judge me | SIC4 | SELF | 0.75 | 0.09 | 10.28 | 0.001 | ||
Form of self-expression | SIC5 | SELF | 0.72 | 0.13 | 12.26 | 0.001 | ||
Creates a certain image | SIC6 | SELF | 0.71 | 0.09 | 9.85 | 0.001 | ||
Dedication | 0.52 | 0.81 | ||||||
I am enthusiastic about the brand | DED1 | DED | 0.71 | 0.001 | ||||
the brand inspires me | DED2 | DED | 0.62 | 0.07 | 12.16 | 0.001 | ||
I found the brand full of meaning and purpose | DED3 | DED | 0.82 | 0.08 | 11.48 | 0.001 | ||
I am interested in the brand | DED4 | DED | 0.71 | 0.07 | 12.06 | 0.001 | ||
Absorption | 0.53 | 0.82 | ||||||
Time flies when I am on the brand page | ABS1 | ABS | 0.70 | |||||
The brand page was so absorbing that I forgot about everything else | ABS2 | ABS | 0.79 | 0.12 | 5.75 | 0.001 | ||
I am rarely distracted when I am on the brand page | ABS3 | ABS | 0.68 | 0.13 | 6.71 | 0.001 | ||
Vigour | 0.57 | 0.80 | ||||||
I can continue on the brand page for very long periods at a time | VIG1 | VIG | 0.87 | 0.001 | ||||
I feel vigorous when on the brand page | VIG2 | VIG | 0.72 | 0.10 | 9.15 | 0.001 | ||
I devote a lot of energy to the brand | VIG3 | VIG | 0.67 | 0.11 | 9.15 | 0.001 |