|
| Category | Number of Users (Percentage) |
| Gender | Female | 193 (40.29%) |
| Male | 286 (59.71%) | |
| Age | <20 | 15 (3.13%) |
| 21 - 25 | 281 (58.66%) | |
| 26 - 30 | 170 (35.49%) | |
| 30> | 13 (2.71%) | |
| Social Media Platform chosen | | 223 (46.56%) |
| Google Plus | 57 (11.90%) | |
| | 52 (10.86%) | |
| | 147 (30.69%) | |
| More rich media | Number of Brand pages (12) | 234 |
| Less rich media | Number of brand pages (11) | 245 |