| OUTCOME VARIABLE: Social Media Attitude |
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| R | R-sq | MSE | F | df1 | df2 | p |
| 0.690 | 0.476 | 0.187 | 357.380 | 1.000 | 394.000 | 0.000 |
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| coeff | se | T | p | LLCI | ULCI |
| Constant | 0.905 | 0.143 | 6.343 | 0.000 | 0.625 | 1.186 |
| Social Media Marketing Activities | 0.719 | 0.038 | 18.905 | 0.000 | 0.644 | 0.794 |
| OUTCOME VARIABLE: Content Marketing |
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| R | R-sq | MSE | F | df1 | df2 | p |
| 0.817 | 0.668 | 0.122 | 792.133 | 1.000 | 394.000 | 0.000 |
|
| coeff | se | T | p | LLCI | ULCI |
| Constant | 0.430 | 0.116 | 3.722 | 0.000 | 0.203 | 0.657 |
| Social Media Marketing Activities | 0.866 | 0.031 | 28.145 | 0.000 | 0.806 | 0.927 |
| OUTCOME VARIABLE: Content Marketing |
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| R | R-sq | MSE | F | df1 | df2 | p |
| 0.846 | 0.716 | 0.105 | 495.847 | 2.000 | 393.000 | 0.000 |
|
| coeff | se | T | p | LLCI | ULCI |
| Constant | 0.150 | 0.112 | 1.340 | 0.181 | −0.070 | 0.371 |
| Social Media Marketing Activities | 0.644 | 0.039 | 16.377 | 0.000 | 0.567 | 0.722 |
| Social Media Attitude | 0.309 | 0.038 | 8.183 | 0.000 | 0.235 | 0.383 |