		CMIN/DF	GFI	CFI	RMSEA
Intrinsic marketing	Level 1	4.474	0.970	0.968	0.094
Social Media Attitude	Level 1	4.539	0.983	0.982	0.095
Social Media Attitude	Level 2	4.702	0.982	0.983	0.097
Social Media Marketing Activities	Level 1	4.248	0.901	0.914	0.091
Social Media Marketing Activities	Level 2	3.923	0.911	0.923	0.086
Acceptable Compliance		≤5	≥0.90	≥0.90	≤0.080