| Item number | Cronbach’s Alpha |
Social Media Marketing Activities Scale | 15 | 0.908 |
Social Media Marketing Activities Event | 9 | 0.862 |
Social Media Marketing Activities Likes | 6 | 0.848 |
Content Marketing Scale | 14 | 0.909 |
Social Media Attitude Scale | 21 | 0.926 |
Social Media Attitude Behavior | 10 | 0.880 |
Social Media Attitude For Use | 11 | 0.879 |