SB | Comment |
SB1 | We market our brand through clothing and apparel and market to our local community in a manner that shows that we are genuine and have a connection to the community that cannot be replicated by national chains. |
SB2 | We are laidback in our approach to marketing. This approach is innovative, and we are incorporate in our marketing of niche products and brand apparel. |
SB3 | We have maintained our drive-through and a drive-up window. 80% of our business is at the drive-up window. |
SB4 | Willing to accept mistakes—when we make mistakes, we own it and make it right for the customer. If it is a significant error, we will not charge the customer. |
SB5 | Create a quality product—provide the best selection of roasted beans with a single origin and signature blends and marketing them to high-end clientele. |