SB

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SB1

We use word-of-mouth advertising and donations for marketing, promotion and exposing our brand to the community. We have built trust, loyalty, and credibility on this community over the years. We also use social media Instagram and Facebook to reach the younger target market.

SB2

We engage in social media to engage the community. We are deliberate about hiring creative people who can also promote the brand via social media.

SB3

In addition to Facebook, we also engage in listing services such as Yelp to promote the brand and the coffee shop and regularly receive high reviews. People come into our business based on what they see online.

SB4

We use mobile resources like print media and a bit of radio. This may sound old-fashioned but that this how we have grown our brand in the past. We are transitioning now into more of a social media presence through Facebook and Instagram. We have recently enlisted the help of an Instagram expert. Our social media presence has made an impact on our sales.

SB5

We have recently revamped his website and optimized it to achieve search engine optimization (SEO). This SB also hired a dedicated marketing person to handle social media accounts of the coffee shop. We also plan to promote and sell our products through subscription sales.