Variables		Percentages	Variables		Percentages
Age	Up to 20 years	18.8	Frequency of visit	Forever	4.3
	Between 21 to 25 years	27.0		Usually	19.5
	Between 26 to 30 years	25.2		Sometimes	57.1
	Between 31 to 35 years	14.5		Hardly ever	18.8
	More than 36 years	14.5		Never	0.4
Gender	Female	48.2	Media consulted	TV	8.5
Gender	Male	51.8		Radio	6.7
Place of residence	Ambato	27.0		Advertisements	7.1
	Mocha	45.0		Newspapers	7.8
	Pelileo	6.7		Advertising	14.9
	Quero	5.0		Internet	8.2
	Others	14.6		Recommendations	46.8
Academic training	Primary	8.5	Reasons for the trip	Purchases	19.5
	High school	22.0		Recreation	13.8
	Bachelor	28.42		Gastronomy	50.4
	Technique	14.2		Other motivations	16.3
	University	27.0	Offers integrated to the gastronomy	Nature	16.3
Job occupation	Businessman	7.4		Food and drinks	29.4
	Professional	20.2		Quality environment	10.6
	Student	28.7		Recreation	11.7
	Pensioner	1.8		Other	31.8
	Employee	41.8	Level of satisfaction	Very satisfied	17.7
Trip composition	Single	10.6		Satisfied	64.5
	With family	47.9		Acceptable	15.6
	With his kids	11.7		Dissatisfied	1.8
	With your partner	10.3		Very unsatisfied	0.4
	With friends	8.2	Average expense budget	Up to $ 10.00	8.2
	With relatives	7.4		Between $11.00 - $15.00	30.1
	With companions	3.9		Between $16.00 - $20.00	27.0
Number of people	Until two	28.0		More than $21.00	34.8
	Three to four	50.0	I would recommend the gastronomic appeal	Definitely	91.1
	More than five	22.0	I would recommend the gastronomic appeal	Possibly	8.9