REASONS FOR ISOO CERTIFICATION	Level of importance
REASONS FOR ISOO CERTIFICATION	No at all	low	moderate	high	Very high	mean	standard deviation
To improve business performance	0	0	22	46	69	4.48	1.066
To boost company performance	0	3	25	52	57	4.33	1.131
To attract customers as they tend to follow certified firms, products and services	4	4	18	49	62	4.31	1.249
For continual survival	1	7	28	35	66	4.29	1.251
To improve quality culture	1	4	31	41	60	4.27	1.212
To improve workmanship and productivity	0	0	32	56	49	4.26	1.106
To increase competitiveness	1	11	21	42	62	4.26	1.273
To increase awareness of quality in the firm	2	10	22	50	53	4.18	1.278
As a starting point to implement total quality management	0	10	19	66	42	4.16	1.187
To motivate workers	4	12	20	60	41	4.04	1.322
To increase profits	6	2	44	47	38	3.94	1.319