| Content Ties Variables | Phi | Cramer's V | Pearson Chi-Square (p-value) | ||||||||||||
| FB | WC | WA | INS | TW | FB | WC | WA | INS | TW | FB | WC | WA | INS | TW | |
| My church has resources to use social media | 0.457 | 0.370 | 0.519 | 0.401 | 0.448 | 0.229 | 0.185 | 0.260 | 0.201 | 0.224 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| VIPs follow my church on social media | 0.439 | 0.431 | 0.349 | 0.452 | 0.440 | 0.219 | 0.215 | 0.174 | 0.226 | 0.220 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| My church uses multiple social media platforms for each postng | 0.780 | 0.532 | 0.485 | 0.546 | 0.587 | 0.390 | 0.266 | 0.242 | 0.273 | 0.294 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| My church always asks followers to like and share its social media postings | 0.671 | 0.596 | 0.607 | 0.657 | 0.576 | 0.335 | 0.298 | 0.303 | 0.329 | 0.288 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
| Averages | 0.587 | 0.482 | 0.490 | 0.514 | 0.513 | 0.293 | 0.241 | 0.245 | 0.257 | 0.257 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |