Number of improvements New Prototype Improvements | Total improvement | % of the improvement | % of the non-improvement |
Quality of product components | 4 | 80% | 20% |
Taste | 5 | 100% | 0% |
Texture | 4 | 80% | 20% |
Smell | 3 | 60% | 40% |
Aesthetic image | 4 | 80% | 20% |
Development time | 2 | 40% | 60% |
Cost of development | 1 | 20% | 80% |