Factors Affecting Consumer Choice | Mean | Std. Deviation | Relative Importance based on the Explanation Power(s) % | Rank | Sig | |
1- | Contract Features | 3.3667 | 0.72068 | 40.5 | 1 | 0.021 |
2- | Company Factors | 3.7233 | 0.46439 | 17.7 | 2 | 0.038 |