Assumptions

Path Relationships

Estimate

S.E.

C.R.

P

Validation results

H1

Corporate image → Customer expectations

0.314

0.125

2.571

0.01

Established

H2

Corporate image → Perceived quality

0.492

0.116

4.07

***

Established

H3

Customer expectations → Perceived quality

0.206

0.102

1.893

0.058

Established

H4

Customer expectations → Perceived value

0.476

0.146

3.551

***

Established

H5

Customer expectations → Customer satisfaction

0.072

0.18

0.449

0.653

Not Established

H6

Perceived quality → Perceived value

0.487

0.143

3.948

***

Established

H7

Perceived quality → Customer satisfaction

0.373

0.185

2.413

0.016

Established

H8

Perceived value → Customer satisfaction

0.365

0.254

1.486

0.137

Established

H9

Customer Satisfaction → Customer Loyalty

0.815

0.112

7.825

***

Established