Assumptions | Path Relationships | Estimate | S.E. | C.R. | P | Validation results |
H1 | Corporate image → Customer expectations | 0.314 | 0.125 | 2.571 | 0.01 | Established |
H2 | Corporate image → Perceived quality | 0.492 | 0.116 | 4.07 | *** | Established |
H3 | Customer expectations → Perceived quality | 0.206 | 0.102 | 1.893 | 0.058 | Established |
H4 | Customer expectations → Perceived value | 0.476 | 0.146 | 3.551 | *** | Established |
H5 | Customer expectations → Customer satisfaction | 0.072 | 0.18 | 0.449 | 0.653 | Not Established |
H6 | Perceived quality → Perceived value | 0.487 | 0.143 | 3.948 | *** | Established |
H7 | Perceived quality → Customer satisfaction | 0.373 | 0.185 | 2.413 | 0.016 | Established |
H8 | Perceived value → Customer satisfaction | 0.365 | 0.254 | 1.486 | 0.137 | Established |
H9 | Customer Satisfaction → Customer Loyalty | 0.815 | 0.112 | 7.825 | *** | Established |