Level 1 Indicators | Level 2 Indicators | Level 3 Indicators |
Theme park customer satisfaction | Corporate Identity (CI) | Visibility (CI1) |
Reputation (CI2) | ||
Perceived Quality (QUAL) | Theme performance (QUAL1) | |
Amusement facilities (QUAL2) | ||
Employee Services (QUAL3) | ||
Scenic dining (QUAL4) | ||
Scenic Shopping (QUAL5) | ||
Scenic environmental health (QUAL6) | ||
Interactive effects (QUAL7) | ||
Surrounding traffic (QUAL8) | ||
Complaint channel (QUAL9) | ||
Customer Expectation (EXPE) | Overall Expectation (EXPE1) | |
Level of satisfaction of tourism demand (EXPE2) | ||
Customer Perceived Value (VALU) | Price recognition (VALU1) | |
Service recognition (VALU2) | ||
Customer Satisfaction (ECSI) | Overall satisfaction (ECSI1) | |
Satisfaction compared to the expected Disney experience (ESCI2) | ||
Satisfaction with the Idealized Theme Park Experience (ESCI3) | ||
Customer Loyalty (LOYA) | Willingness to revisit (LOYA1) | |
Recommended will (LOYA2) |