| Level 1 Indicators | Level 2 Indicators | Level 3 Indicators |
| Theme park customer satisfaction | Corporate Identity (CI) | Visibility (CI1) |
| Reputation (CI2) | ||
| Perceived Quality (QUAL) | Theme performance (QUAL1) | |
| Amusement facilities (QUAL2) | ||
| Employee Services (QUAL3) | ||
| Scenic dining (QUAL4) | ||
| Scenic Shopping (QUAL5) | ||
| Scenic environmental health (QUAL6) | ||
| Interactive effects (QUAL7) | ||
| Surrounding traffic (QUAL8) | ||
| Complaint channel (QUAL9) | ||
| Customer Expectation (EXPE) | Overall Expectation (EXPE1) | |
| Level of satisfaction of tourism demand (EXPE2) | ||
| Customer Perceived Value (VALU) | Price recognition (VALU1) | |
| Service recognition (VALU2) | ||
| Customer Satisfaction (ECSI) | Overall satisfaction (ECSI1) | |
| Satisfaction compared to the expected Disney experience (ESCI2) | ||
| Satisfaction with the Idealized Theme Park Experience (ESCI3) | ||
| Customer Loyalty (LOYA) | Willingness to revisit (LOYA1) | |
| Recommended will (LOYA2) |