| Effectual reasoning principle | Themes from the data | Complementor strategies |
| Exploiting and leveraging environmental contingencies | Partnership Benefits Size and Reach of the platforms Reading Data | - Establish relationships with other actors in the market - Getting help in marketing and creating new opportunities of reaching more customers - Using a platform as a source of unexpected data |
| Emphasizing strategic alliances and pre-commitments | Collaboration with healthcare industry | - Opportunity to self-select appropriate pilot users and partners - Forming alliances to shaping user experience, improve storage of data, invest in marketing and scale business - Possibility of engaging other complementors in investing in joint ventures |
| Controlling the unpredictable future | Partnership Benefits Size and Reach of the platforms Writing data Data | - Possibility of co-creating value with existing platform participants - Grow with the platform - Staying ahead of the competitors by creating future user experience from the data in the platform - Leverage in marketing efforts - Possibilities of introducing offerings to market |
| Affordable loss | Collaboration with healthcare industry | - Possibility of testing new product or service in an environment familiar to end users |