| Theme | Sub-theme | No of companies who mentioned this theme | No of companies already using the platforms who mentioned this theme | No of companies who are not using the platforms and mentioned this theme | No of companies who mentioned this theme in the context of Apple Healthkit | No of companies who mentioned this theme in the context of Google Fit | No of companies who mentioned this theme in the context of domestic platform |
| 1) Reading data from the platform | Access to richer set of information on the users | 7/7 | 3/3 | 4/4 | 7/7 | 3/7 | 1/7 |
| Simplify user experience | 2/7 | 2/3 | 0 | 2/7 | 0 | 0 | |
| Reduce development work and cost | 3/7 | 1/3 | 2/4 | 3/7 | 1/7 | 1/7 | |
| 2) Writing data to the platform | Give users power to use data and share their data | 4/7 | 3/3 | 1/4 | 4/7 | 3/7 | 2/7 |
| Give b2b access to data over the platform | 1/7 | 1/3 | 0 | 0 | 0 | 1/7 | |
| 3) Partnership benefits | Capture marketing value | 4/7 | 2/3 | 2/4 | 4/7 | 2/7 | 0/7 |
| Form synergist relationships | 3/7 | 2/3 | 1/4 | 3/7 | 2/7 | 1/7 | |
| 4) Size and reach of the platform | Reach to and affect as many customers as possible | 7/7 | 3/3 | 4/4 | 7/7 | 5/7 | 0 |
| 5) Collaboration with healthcare industry | Pilot a product in familiar environment | 1/7 | 1/3 | 0 | 0 | 0 | 1/7 |
| Use data for diagnosis and treatment | 2/7 | 2/3 | 0 | 2/7 | 0 | 1/7 | |
| Become pioneer in predictive healthcare | 4/7 | 3/3 | 1/4 | 3/7 | 0 | 2/7 |