Independent Variables

Beta

Sig.

Product Performance Risk

0.555

0.000^a

Financial Risk

0.544

0.000^b

Price

0.512

0.000^c

Return Policy

0.406

0.000^d

Product Information

0.326

0.000^e

Delivery Risk

0.301

0.000^f

Convenience

0.264

0.000^g

F Value

37.214

R Square

0.602

Adjusted R Square

0.491